Pattern & Pulse Consulting
Event Data Strategy & Impact Reporting
I help event producers collect smarter data, prove sponsor value, and turn community impact into fundable stories.
THE REALITY
Most events are powerful.
But the data? Not so much.
You put in months of work.
The crowd shows up.
Sponsors activate.
Then it’s over.
And when it’s time to pitch brand partners or improve next year’s strategy, you’re piecing together screenshots, headcounts, and guesses. If you’re producing cultural events, your data should work as hard as you do.
Pattern & Pulse helps you design practical event data strategies, prove sponsor value, and turn impact into leverage.
Finding the Patterns That Match Your Pulse
At Pattern & Pulse, we design practical, culturally aware data systems that work in real event environments — not just on paper.
You don’t need more busywork.
You need data that moves decisions.
Event Data Strategy Session
A focused, 90-minute working session to clarify:• What success looks like
• What data to prioritize collecting
• What’s realistic for your team size
• How everything gets documented clearlyIncludes a follow-up summary and a clear metric checklist you can implement immediately.
Event Impact Report
Existing data — surveys, attendance numbers, sponsor metrics, engagement insights — is organized, analyzed, and shaped into a polished impact report designed to move decisions.Deliverable supports:
• Sponsor renewals
• Brand partnerships
• Grant funding
• Board communication
• Media storytellingBecause strong programming deserves equally strong reporting.
Onsite Data Collection Design
This is done-for-you event data system that includes:• Defining sponsor metrics that matter
• Designing attendee feedback tools
• Clear staff and volunteer data roles
• Onsite data collection and oversight
• Data capture, cleaning, and analysis
• A polished final impact reportEverything is handled from planning through reporting.
Why Work With Me
I’m not just an evaluator.
And I’m not just an event operator.
I’ve worked inside large-scale events with over a million attendees, managing ticketing, coordinating vendors, sponsors, and on-the-ground logistics.
And I’ve spent years designing evaluation frameworks for cultural organizations.I understand:
• How events actually run
• Where data collection breaks down
• How funders read reportsPattern & Pulse sits at the intersection of data strategy and event operations.
Building something with impact and ready to measure it?
Let's talk!
Who We Work With
Festival Producers
Cultural Event Teams
Corporate Brand Activations
Trade Shows and Conferences
Community-Centered Experiences ready to scale
Let's Chat!
Let’s make your data as powerful as your programming.[Link Text ] Schedule a 20-Minute Strategy Call]orNot ready yet?
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About The Founder
I’m Kiana Carrington, founder of Pattern & Pulse.I’ve worked inside large-scale live events, cultural festivals, and corporate environments where logistics move fast and expectations are high. I’ve managed guest operations for events serving thousands, coordinated vendors and sponsors, and supported event teams navigating complex timelines and tight budgets.Alongside my event operations work, I’ve spent years designing evaluation frameworks and impact strategies for cultural organizations. I understand how funders read reports. I understand how sponsors justify renewals. And I understand how hard it is to collect meaningful data in the middle of a live event.That combination matters.I don’t design systems that look good in theory but fall apart on event day. I build practical, culturally aware data strategies that fit into your existing workflow and strengthen your ability to grow.If you’re building experiences rooted in community and culture, your reporting should reflect that same level of excellence.Pattern & Pulse exists to make sure it does.